Ending Keynote: Social Media and More

Social Media is a fundamental shift in how the web does things.

Word of Mouse Marketing

  • Goal - What is most important
  • Benefit - What does success look like
  • Metrics- What attributes will you measure
  • Measurement- How will you measure? What tool?
  • Map- What is the strategy to reach teh goal?
  • Value- ROI

Building a plan:

Set up G0oogle Alerts : Find out what the buzz is about.
Be sure point of social media is to get people back to your site

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