Social Media is a fundamental shift in how the web does things.
Word of Mouse Marketing
- Goal - What is most important
- Benefit - What does success look like
- Metrics- What attributes will you measure
- Measurement- How will you measure? What tool?
- Map- What is the strategy to reach teh goal?
- Value- ROI
Building a plan:
Set up G0oogle Alerts : Find out what the buzz is about.
Be sure point of social media is to get people back to your site