PreSession I: Dancing the Social Media Fandango

Presentation Site
CMS:

  • Scribd - document repository
  • Vignette

Multichannel publication:

Publication

  • Email
  • Twitter
    use hashtags
  • Facebook
  • YouTube - government channels
  • Flickr - photosharing
  • zooomr- photosharing
  • livestream - livestreaming video - assembly meetings - 4 hour limit
  • ustream.tv - live streaming videos
  • helios calendar -
  • eventful - calendaring
  • deliciou
  • qik- stream live video from your phone
  • orkut-
  • google wave- next gen  messaging & collaboration -(playback is cool)
  • posterous

Consumers:

  • citizens

Activities:

  • postings
  • campaigns

Web/Social Media Policy:

Engaging Users

  • comprehensive communications plan
  • how to use the web

Roadblocks

  • document retention
  • moderation
  • polished vs. frequent
  • old & familiar vs. new & cool
  • style
  • 24 hour news cycles - are you in the conversation?
    lead the converstaion
    duel well
  • buy-in
  • openess
  • real time responses
  • confusion about social media's priority

Q & A

  • twitter following & following policy
  • consumption & rebraodcast
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