Presenters: Liz Rosas & Gray Craig
Part I: Case study for Santa Clara County
Context for Social Media at SCC
- Focus on collaborati0on (wiki) to drive efficiency/productivity.
- H1N1 was test case for Twitterdone on the fly
- Portal: http://www.sccgov.org created Hot item
- OPA News Advisory
- NAGW, Web Content Mgr. LISTSERVs
- @lizrosas tweets
Use & Issues
- answer direct questions
- Once out, it's not going away
Part II: Creating a Soc. Media Policy that you can live with ~Gray Craig
policy examples can be seen at NAGW forums.
policy should be internally facing and (or have second policy) externally facing
Social media policy should be:
- flexible enough to accomodate new media
- adaptable to your current infrastructure
- accessible to all employees who need to read and follow it.
Where to Start:
(elected officials, b. manager, chief administrator, who is authorized to post and/or respond )
(acountabilty of staff, employee policies, legal issues educations)
(include public facing agencies, ongoing education, test new social media, recommendations to admin, Issue guidelines and standards for agency, web 2.0 working group)
- legal conciderations- public meetings laws (many states concider social media / forums / lists as public meetings
- are we willing to pay
- Use s larger than PIO or IT
- identify interested parties & departments
- who's the leader
- need a defined direction
- regular meetings and followup are key to succeed and credibility
Setting up a governanace model
- defining roles: who does what?
- describing processes
- establish chain of command/accountability
- who can pull the plug how and when?